Lettering for the Masses- Ale Paul Poster
Everything starts with a calligraphy pen, mischievous hands and blowing minds.
Design a poster for ”Lettering for the Masses”, which had been Alejandro Paul’s first lettering workshop in Calgary.
Hand lettering is an inclusive type. I chose hand lettering as an expressive form of type that allows for individuality, creativity, and freedom. I desired to explore those aspects of hand lettering on this poster and eventually in the workshop.
Ale Paul is one of the greatest type designers of our time from Argentina who is known for his script. The workshop discusses about hand lettering and its influences on a brand’s personalities. The work was for a poster contest for the 2014 forth year ACAD design students.
This is a short video that follows the motion of the pen and letter forms in order to bring the digital experience to print.