All In for Kids Poker Tournament

Client Kids Up Front

"ALL IN FOR KIDS POKER TOURNAMENT" is an annual fundraising event hosted by Kids Up Front. It invites corporate professionals to an event for supporting children.

The Challenge

Create an exciting identity for the 2nd annual "ALL IN FOR KIDS POKER TOURNAMENT" that attracts modern professionals while representing Kids Up Front. 

The New Focus

The concept is to create a poker city that features a system of logos which integrates gentlemen, ladies, and Kids Up Front on a symbolic poker chip.

Target Audience

30- 50 local business- minded professionals that are confident, independent and social.