Meeting Of the Minds

Meeting of the Minds is an annual conference that brings together innovative thinkers to discuss topics on urban planning and sustainability.

The Challenge

Design a complete event collateral that attracts intellectuals to attend Meeting of the Minds 2012 in San Francisco.

The New Focus

The essence of this collateral is about finding the balance between urban planning and sustainability. The emphasis of the design is on the emergence of sustainable cities by incorporating both San Francisco's architecture and nature growing together in harmony. 

Target Audience

They are innovative thinkers, leaders, and intellectuals in their professional fields. The attendees are interested in discussing urban solutions in various aspects, such as infrastructure, policy, technology, design, energy...etc.